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WHY START A PODCAST?
"Podcasts are more relational and engaging than any other medium" - adage.com
Podcast content is:​
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Authentic, engaging and personal.
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Evergreen - always relevant and accessible for listeners.
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Consumable as a secondary activity - listen during work, at the gym or during chores.
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Built for the mobile era - 64% of consumers listen on a mobile device.
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On demand – consumers listen to what they want, when they want.
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IT MAKES BUSINESS SENSE
"Podcasting is experiencing impressive year-over-year growth, and we can expect even more gains on the horizon” - PwC/IAB report 2017
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The smart option for savvy leaders, brands and marketers:
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Podcasting is now a billion dollar global advertising market.
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60M+ Americans listen to podcasts weekly.
1.6M+ Australians listen to podcasts weekly.
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Podcast listeners are "affluent, educated consumers" (Edison Research).​
"NOT ONLY DID APIRO HELP ME CREATE INTERESTING CONTENT, THEY ALSO HELPED ME FIND MY TARGET AUDIENCE AND DEVELOP REAL COMMERCIAL OUTCOMES."
Kym Nitschke - Partner at Nitschke Nancarrow, Investor, Entrepreneur
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